Case Study: Kinobody

Project Overview:

Kinobody, a leading fitness and lifestyle brand, partnered with us to optimize their entire growth ecosystem—from acquisition to retention. Through full-scope creative strategy, conversion optimization, and retention systems, we unlocked $150K in new monthly revenue while significantly improving subscriber lifetime value.

Challenges:

Kinobody had strong brand recognition and a proven product suite, but needed to maximize performance across the funnel. Conversion rates had plateaued, new product launches lacked strategic creative support, and subscriber churn was eating into long-term profitability. They needed a holistic approach to drive growth and retention simultaneously.

Our Approach:

We implemented a full-scope optimization strategy across creative, conversion, and retention to unlock compounding growth:

• Creative Strategy: Developed a data-driven creative approach for a new product launch that generated $150K in incremental monthly revenue through targeted messaging and audience alignment.
• Conversion: Tested new landing pages and offer structures to increase CVR across multiple funnels and customer touchpoints.
• Retention: Built subscriber retention systems that reduced annual churn by 20%, improving LTV and reducing acquisition pressure.
• Systems: Created integrated workflows between acquisition, conversion, and retention to maximize customer value at every stage.

The Results:

Kinobody's full-funnel system delivered both immediate revenue impact and long-term profitability improvements:

• $150K Incremental Monthly Revenue from strategic product launch creative
• 20% Annual Churn Reduction through retention optimization and subscriber systems
• Increased CVR across landing pages and offer tests, improving funnel efficiency