Case Study: Emboss Beauty
Emboss Beauty is a premium beauty brand that partnered with us to scale through aggressive testing and full-funnel optimization. In 6 months, we grew monthly revenue from $30K to $80K, increased ad spend by 500%, and maintained a 3X ROAS at scale.
$30K → $80K
monthly revenue growth in 6 months
+45% CVR
through landing page testing & optimization
3X ROAS
sustained across 500% increased ad spend
Project Overview:
Emboss Beauty, a premium beauty brand, partnered with us to break through growth plateaus and build a scalable acquisition system. Through high-velocity creative testing, landing page optimization, and strategic media buying, we nearly tripled monthly revenue in just 6 months while maintaining profitability at scale.
Challenges:
Emboss Beauty had product-market fit and a loyal customer base, but struggled to scale profitably. Ad creative was underperforming, landing pages weren't converting traffic efficiently, and there was no systematic approach to testing. They needed a performance system that could support aggressive spend increases without sacrificing ROAS.
Our Approach:
We implemented a high-velocity testing framework across creative, landing pages, and media buying to unlock profitable scale:
- Creative: Launched a disciplined testing system with a 30% hit rate, producing multiple winning ads monthly through structured iteration.
- Media Buying: Scaled ad spend by 500% while maintaining 3X ROAS through tiered campaign structures on Meta and Google.
- Conversion: Built and tested new landing pages that increased CVR by 45%, aligning messaging with top-performing ads.
- Systems: Created repeatable processes for creative production, testing, and analysis to ensure sustainable momentum.
The Results:
Within 6 months, Emboss Beauty's growth engine was firing on all cylinders:
- $30K → $80K Monthly Revenue through systematic testing and optimization
- +45% CVR from high-converting landing page variants
- 3X ROAS at 500% Increased Spend via winning creative and strategic media buying