Our Clients

Case Study: Clean Slate Care

Clean Slate is a high-performance haircare brand that partnered with us to scale through full-funnel performance marketing. In 8 months, we tripled monthly revenue, doubled subscriber growth & lifted ROAS by 50%.

3x Revenue

in 8 months of full-funnel optimization

+50% ROAS

through data-driven creative & testing

2x Subscribers

via CRO & retention systems

Project Overview:

Clean Slate, a high-performance haircare brand, partnered with us to unlock scalable growth through creative strategy, media buying, landing pages, and retention systems. Through full-funnel optimization and systematic testing, we tripled monthly revenue, doubled their subscriber base, and increased ROAS by 50% in just 8 months.

Challenges:

Clean Slate had innovative products and strong demand, but growth was inconsistent. Creative testing lacked structure, messaging was fragmented across channels, and increased ad spend wasn't translating into predictable scale. They needed a unified growth system to drive efficiency and sustainable profitability.

Our Approach:

We started with a full-funnel audit across creative, media buying, and retention. Then we built a scalable growth system focused on testing velocity, conversion alignment, and long-term customer value:

  • Creative: Developed data-driven UGC, static, and video ads built for rapid iteration and performance improvement.
  • Media Buying: Implemented tiered campaign structures on Meta and Google to optimize for profit at every spend level.
  • Conversion: Redesigned landing pages to match ad messaging and improve funnel alignment across customer touchpoints.
  • Retention: Built automated email flows and upsell systems that doubled subscribers and monthly recurring revenue.

The Results:

Within 8 months, Clean Slate's growth system became fully integrated and consistently profitable:

  • 3x Revenue Growth through full-funnel optimization and systematic testing
  • +50% ROAS from structured creative testing and strategic media buying
  • 2x Subscribers via retention-driven email systems and conversion-optimized upsells